If you haven't already heard of Paul Simms before, chances are you'll have heard of one or two of his predictions for the industry, which he presents live every January.
Paul doesn't seek to play to popular narratives, and enjoys being brave and sometime outlandish in his approach - even going so far as to review his previous years predictions and highlight where he went wrong (and right) in the previous year.
Like all good science fiction, the process of predicting is way more powerful than getting it right...
Read the full report here
2022 Predictions by Paul Simms copy
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This is part of a series of posts by LUCENT biopharma – focused on the future of medicines and their marketing in the biopharma sector.
For more information, please go to www.lucentbiopharma.com