Digital marketing in biopharma has moved on a lot in the past ten years - it needed to - it was already ten years behind comparable industries, and seemingly destined to be neglected, or at least under-powered by the entire industry.
Step forward to Covid-19, national lock-downs and healthcare services that couldn't cope with the patient influx, let alone make time to meet sales representatives, and Omnichannel suddenly rose to the top of every marketing managers list. You could hear necks snapping as progress went from 0 to 100 in a fortnight.
This survey of nearly 400 physicians touches on the most critical success factors in any omnichannel program.
Read the full report here
This is part of a series of posts by LUCENT biopharma – focused on the future of medicines and their marketing in the biopharma sector.
For more information, please go to www.lucentbiopharma.com