Rise of the customer experience

Updated: Feb 3




The pharma industry has long recognised the need to move from product- based selling to more customer-centric and value-based engagements, but the COVID-19 pandemic has crystalised the urgency to deliver this change.


Shifting trends in healthcare are adding to the diversity of customer needs, demanding a new and improved approach – a transformation of marketing and cross-functional customer engagement that is truly led by customer needs and focused on their experience (customer-led transformation).


Read the full report here


strategyand-customer-led-transformation-in-pharma
.pdf
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This is part of a series of posts by LUCENT biopharma – focused on the future of medicines and their marketing in the biopharma sector.


For more information, please go to www.lucentbiopharma.com


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