Medical Affairs

As the bridge between scientific innovation and clinical application, the role of Medical Affairs (at least as it's intended) is multifaceted and dynamic, involving medical strategy, external stakeholder engagement, internal collaboration, creation of new data and the dissemination of scientific knowledge.

Given the potential breadth of responsibilities, if we're going to have the impact we seek, it's critical to focus on the most impactful things we do each day. The 80/20 rule applies here...

From our observations of countless Medical Affairs individuals and departments over the years, it appears that 80% of the effectiveness of Medical Affairs professionals is derived from 20% of their efforts.

Our conclusion: 80% of the value of Medical Affairs is tied to the following four pivotal behaviours of Medical Affairs team members: proactivity, knowledgeability, commercial astuteness and connectivity (both internal and external).

Excellence in Medical Affairs is not (just) about the quantity of work, but about the strategic application of effort in ways that create meaningful value for patients, healthcare professionals and the pharmaceutical industry as a whole.

At LUCENT, we provide world-class Medical Affairs support. It's our job to help your teams to develop strategic business acumen, scientific credibility and operational excellence.