LUCENT Insights
Explore the LUCENT insights and strategic thinking that help bring innovative medicines to the prescribers and patients who need them most.
Our insights
We have collated learnings and trials faced
in our clients’ Medical Affairs work to share a comprehensive analysis of the way we can help get new and innovative medicines into the world.

Operational readiness: the challenge nobody notices until growth starts to hurt

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Part One: Medical Affairs' Billion-Dollar Problem

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A Costly After-Thought: The Impact of Technical Debt for Medical Affairs

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The one (simple) fix to maximise the impact of any Medical Affairs department

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The variation in Medical Affairs departments

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Success in Medical Omnichannel: Your first steps

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Success in Medical Omnichannel: Input, Lead and Outcome Measures

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The Key to Successful Medical – Collaboration

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Beyond Compliance: The Real Role of Medical Affairs

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Design dynamic Field Medical teams for optimal medicine adoption

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Strategic Medical Department Review

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Lessons Learned from Successful Biopharma Launches in Europe

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How to Create the Most Impact in Medical Affairs: The 80/20 Rule

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Design dynamic Field Medical teams for optimal medicine adoption

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