The most impactful change any Medical Affairs department can make is deceptively simple. It does not require new technology, more people or bigger budgets.

Medical Affairs departments vary enormously in size, structure, scope and sophistication. Understanding this variation is essential for anyone looking to build, optimise or benchmark a Medical Affairs function.

Getting started with Medical Omnichannel can feel overwhelming. With so many channels, technologies and strategies to choose from, where should you begin?

In our experience, Medical Omnichannel is one of the most over-hyped and under-delivered strategies in the biopharma industry.

High-quality medical/marketing collaboration is essential for any successful new medicine launch. On the whole, the two departments work well together. However, as they work incredibly close, problems can quickly escalate.

The role of Medical Affairs within the biopharma industry has undergone significant evolution over the past two decades, but not all of it has been positive.