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The one (simple) fix to maximise the impact of any Medical Affairs department
It’s been said that the heterogeneity of Medical Affairs departments between companies (and even within companies) is magnitudes greater that that observed between R&D and Marketing departments in Pharma and Biotech.
Design dynamic Field Medical teams for optimal medicine adoption
The concept of a DFMM has been discussed informally for a number of years. In essence, it requires organisations to reassess their Field Medical team and activities on a regular basis (usually quarterly), evaluating structure and function against the evolving external environment and anticipated changes – both internal and external.